My Ethos

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."

- Will Durant

"Pride makes us artificial; humility makes us real."

- Thomas Merton

"Design needs to be plugged into human behaviour. Design dissolves in behaviour."

- Naoto Fukasawa

Honesty & Communication

I approach every project with the utmost respect and transparency. No problem is without a proper solution. Time is important, and time is of course money. I will always strive to not over estimate or under deliver. If there are dependencies they will be communicated and followed through to ensure a timely delivery of my commitments.

Humility & Learning

It is just as important to stop and listen as it is to speak and debate. There is always new ideas and experiences to learn from. If something goes wrong, I don't hide from the mistake - I own it, correct it and learn from it. I then teach others how not to repeat it. When I win, I stay humble and I learn what enabled that win, so I can win again. So we can win.

The pursuit of perfection

Perfection isn't always obtainable, but it's something worth working for. If you work for perfection, you are putting your heart into the product. When your heart is in it, that care and attention to detail will translate to the user. The experience of the user should never be compromised. You only get one chance to truly impress, so do it right. Every time.

My knowledge base

Front-end

HTML
CSS
SASS
jQuery
JavaScript
Angular
React
PHP/Smarty
Wordpress

UX & IxD

Research
Personas
A/B Testing
Flow Diagrams
Wireframes
Prototyping
Mood Boards
Style Guides
Comps